5 Best Email Marketing Tools in 2022

5 Best Email Marketing Tools : If you send mass emails to a large list of contacts, with offers, promotions and discounts, you should use an email marketing tool. Why?

Through these tools, we prevent our mail from being blocked as spam . In addition to being necessary, it is totally practical, because this type of tool allows you to design attractive emails with predefined templates, even if you don’t know about design.

In addition to all this, if you want to be able to measure the results of these shipments, you must use an email marketing tool that provides detailed metrics .

Haven’t we convinced you yet?

Choosing the right email marketing tool can positively affect the performance of your email campaigns .

We want to make your life easier on this journey. That is why we are going to show you some of the best email marketing tools for you to use in your online business.

What is email marketing?

Email marketing (or email marketing) is the practice of using emails to interact with an audience and increase their awareness of a brand or company , its products or services.

Email marketing is part of marketing automation , a technology that allows you to collect and grow your potential customer base, using useful content with a more personalized approach.

It is also a very efficient element in a sales funnel.

This type of marketing stands out for being very profitable, easy to create and maintain , as well as being easy to manage, as it has many customization options.

By adapting the content you send, according to the characteristics or tastes of your recipients, you get better results.

If you send commercial emails, don’t fall into the trap of simply sending the same email to everyone. Interact one-on-one, adapt the mail according to various groups or segments of contacts.

In this way, you will be able to convert the reader into a customer and you will gain customer loyalty with a more direct and personal communication.

Now let’s look at the tools…

What are email marketing tools?

In a nutshell, an email marketing tool is software that allows you to design, schedule and mass send informative or commercial emails to an email database.

With an email marketing tool you can manage and control the way you communicate with your email contacts, through email.

As your email list grows, it becomes more difficult to send thousands of messages daily, with conventional email managers.

However, with an email marketing tool you can simplify the process, automating the sending of emails, based on your commercial or communicative interests.

Most of these tools provide you with information on how to improve your performance in sending those emails. For example, they can track who opens the email and who clicks on a particular link in your email.

Why is it important to use an email marketing tool?

Email marketing as a business strategy
Email marketing as a business strategy

According to various sources, 82% of the world’s marketers say that email marketing is their top strategy for increasing leads and conversion rates .

It doesn’t mean that other strategies are less important, but email marketing remains important, to reach the customers you already have and those you may have.

Email marketing has already proven to be profitable and generate results with a high return (ROI) compared to other strategies.

With the right email marketing software, you can segment and send personalized content to your audience, customizing it based on their preferences or interests.

In this way, you can have closer communication with your audience , which is an essential factor in building your brand’s credibility with your audience.

Therefore, considering the opportunities offered by email marketing, choosing an email marketing tool will allow you to take the final step to go from sending one more email and generating an entire campaign, aimed at objectives that allow your business to grow.

Now that we have convinced you (we hope) of the importance for your company of being able to channel communication through an email marketing tool, we are going to indicate the most appropriate tools.

Best email marketing tools for SMEs

The first thing I have to tell you is that most email marketing tools are paid , but they also usually have a free trial version and some with a free version up to a certain number of contacts (emails).

Even if they are foreigners, if you are worried about complying with the General Data Protection Regulation (RGPD) you can rest easy. All these tools comply with this European regulation.


In this list, we are going to start with the most famous free email marketing platform on the market : MailChimp

MailChimp is the perfect tool for those just starting out in email marketing, but it also provides an advanced user experience for those with experience.

With MailChimp, you can create personalized lists , targeted campaigns and measure the results of each of your actions.

In addition, this tool allows even if they do not have design knowledge, you can generate attractive emails , with predefined templates .

You have the option to use the drag and drop system, which means that you only need to drag and drop to design emails.

One of the biggest concerns when creating emails is layouts. Not everyone is a master of design or programming, right? MailChimp has many templates and also allows you the option of using the “drag and drop” system, that is, you have editing tools, and you only have to drag and drop to layout your email as if you were a professional designer.

It is also worth mentioning the possibility of integration, very useful especially if you have an e-commerce. The platform can be integrated with Shopify, Magento, Woo Commerce and even Google Analytics, to manage everything in the same shipping campaign.

The free version allows you to send up to 12,000 messages per month to 2,000 contacts. If you have less than 2,000 emails in your database, it can be a perfect tool to get started in email marketing.

The paid versions start from $11 per month and already offer automation, product recommendation, and many more options.

2. Active campaign

Active Campaign focuses on creating complete and efficient marketing automation flows. It is one of the most powerful email marketing tools and is the one that large companies use for their email marketing campaigns.

In addition to a complete email editor, with Active Campaign you can manage your contacts with a CRM integrated into the platform and allows you to create communication flows , according to the actions carried out by those contacts in your sent emails or on your website, through their phone etc.

Active Campaign is a more complex tool, which allows many functionalities, but which you must understand in order to use it. Therefore, if you are new to email marketing, you may have to catch up with a course that helps you understand it.

What options does Active Campaign allow?

Many, we have selected:

  • Create contact lists and send each email marketing campaign you launch to one or more lists.
  • Segment contacts with labels and send emails to email segments that have one or more labels
  • Send the email campaign based on behavior to users who have previously opened other emails, for example.
  • Automate all the above functions in an orderly flow, in such a way that, for example, as they open (or not) your email, that contact is assigned a label, added to a list or sent an email.
  • You can track email contacts based on their social networks or visits to your website.
  • It allows integration with other digital tools, such as Unbounce, Shopify, Paypal, Survey Monkeys, Dropbox etc.

Active Campaign is a paid tool and has various plans, starting at $9 per month for a base of 500 contacts.

3. Optin Monster

For an efficient email campaign, you need to have quality contacts, and Optin Monster is one of the best tools to get them.

Why do we say this?

Optin Monster allows you to optimize your email campaign through custom forms.

How? Creating automatic forms that pop up on your web page, when, for example, the user is going to perform a specific action (leaving the page, scrolling down to read the content, entering a specific space on your website…)

This tool is especially useful for getting new contacts interested in the content of your website (products, services, blog articles…)

With Optin Monster you can perform various A/B tests, segment your contact lists, create pop-ups to capture the attention of your visitors and measure everything with an analysis tool, integrated into the platform itself.

Its cost starts from $9 per month, with the basic options of the tool, to create your own forms.

4. Mailjet

MailJet is an all-in-one, that is, it helps you to automate the capture of new contacts, but also to send them transactional emails (aimed at sales), segment the list of contacts to send your email campaigns, customize design and message according to contact lists or device (mobile, PC…)

At the same time, Mailjet has advanced encoding options , which allow, for example, your entire message to be automatically personalized based on the recipient’s gender or location.

You can start using the tool for free, with 6,000 monthly emails, limited to 200 sends per day . Paid plans start from $7.50 a month and you can add some premium features for a few dollars more.

5. Mail relay

Mailrelay is, like the others, an E-mail Marketing system, with A/B test functions and segmentation and automation possibilities (not as extensive as other tools). It also allows you to create, send and manage your campaigns, generating statistics with data on the behavior of your subscribers.

The main difference of this tool is the capacity that it has in its free version : you can send up to 75,000 emails to 15,000 subscribers (email accounts) for free, just by following the company’s page on twitter, Facebook and YouTube.

As for the design, the possibilities are more limited than other similar tools , but it can be edited in html, with which, if you handle web design, you can customize the email in a more manual way.

However, it does have templates that you can adapt , so if you’re new to email marketing and looking for a free tool that supports a large number of email contacts, it might be a good place to start.

There are other online platforms to send emails in promotional or informative campaigns.

We have made a selection of the most used, which depending on the digital level you have in this area, can be of more or less use to you. We hope we have helped you!


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