: Nowadays, videos have become an effective form of content marketing. A well-created video can be a great way of spreading a brand’s message to a large audience in an easily accessible manner. Usually, a video is published on YouTube or a social network, though it can also be in various other forms like courses, webinars, live videos, etc.
Videos show the reality of the business, which a picture cannot tell. , the online videos are taking up at least 82% of the internet traffic. It is actually 15 times higher compared to 2017. In the year 2018, internet consumers watch online videos that sum up to 85%.
Videos are not only interesting and exciting to watch, but they can also deliver a better ROI for businesses that use them regularly. More than 86% of businesses use video as a marketing tool, and that tells you a lot about its popularity.
The Power of Videos in Marketing
- When people realize that there is a gap between what they know and what they want to know, they are more likely to click through your videos. Use ideas, titles, and thumbnails that can trigger the curiosity of the masses and make them wonder how they could get answers to their unanswered questions.
The human attention span, which already wasn’t very long, has gone further down in this age of easy scrolls. The first few seconds of the video hold the key to making people watch through the entirety of them. This makes us realize that only sparking curiosity might not be enough, and we need to instantly get them hooked in the first three or five seconds.
Showing graphs, data, footage, graphics, etc., is how you can entice your audience into getting more connected with your content. Also, make sure to use the best ad-makers available online to make most of the little time you get to advertise your videos. Vision is the most relied-upon form of identification used by humans to relate objects with behaviors. The extent of this reliance can be understood by the fact that we understand visual information in half the time we take to blink our eyes. So, it is only natural that video marketing also requires you to focus more on the visual part, as it activates your brain quicker than any other form of information being given to us.
- videos more engaging.
- In the marketing world, trust is of utmost importance. If the viewers don’t trust the marketer, they most definitely will not consume their content. Thus, it becomes more important to make sure that you get the most credible information and sources to your audience whenever you present your videos to them.
- Brands are perceived by people close to personality characteristics of people, which means that they are bound to relate with some brands more than others. So, when you tell people the story of your brand or product, try and make sure that your audience identifies with you.
With the advancement in technology making video production considerably more convenient,. They use the most potent force of the day – the internet and reach a far greater number of people than most other forms of marketing can. This makes the creation of engaging videos the need of the hour for all marketers. By using the tips shared above, you can create more appealing videos that will significantly enhance the chances of success of your marketing campaign.