Pick one from our list of the 17 best email marketing Software for small business 2023: Promote your business and increase engagement with your audience through email marketing tools.
Email marketing is one of the most profitable digital marketing methods. With such a large audience and the ability to classify it into different groups based on sociodemographic data, emailing helps companies reach more customers and subscribers, increase sales and improve brand recognition.
Therefore, if you want to carry out a campaign but do not know how to do it, in this article we will point out the best email marketing platforms for your business. You want to know more? Keep reading!
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If you have an ecommerce , you need to know which are the Best Email Marketing Tools for Small Businesses to attract potential customers and send them informative or sales emails.
As we have discussed, email marketing is one of the most profitable marketing strategies, especially for small businesses. It’s easy to manage, you’re in full control, and it allows you to establish direct contact with customers.
No matter what industry your company is in, email marketing will help you get your message across to the right people, giving you a way to stay in touch with your target audience even when they’ve left your website.
Among the various reasons why you should use this channel are:
- Loyalty: Email gives you the opportunity to keep visitors to a website coming back to it again and again. Returning users are more likely to become customers than first-time visitors.
- Returning users: It is estimated that approximately 97% of users who visit and leave a web page will never return. However, by building an email list you will be able to encourage repeat visitors.
- Increased revenue: Email marketing tends to have high conversion rates, averaging 15%. In addition, the purchases derived from these campaigns also tend to be higher.
That said, an email marketing platform is software that allows you to create and manage email campaigns . These tools are usually cloud -based SaaS . A good platform will make it easy for you to send any information by email. From newsletters to promotional or abandoned cart recovery content.
Here are the best email marketing software 2023:
GetResponse all-in-one marketing software platform that helps you create content, drive sales, and increase traffic to a website. Email marketing, autoresponders, and built-in landing pages let you automate essential tasks and launch effective marketing campaigns. On the other hand, advanced analytics make it easy to track conversions, leads, and ROI.
As you may know, Hubspot is the most integrated marketing platform on the market . Using your email marketing software is one of the easiest ways to design, optimize and send emails. Client companies can create visually appealing emails without having to be an expert in the field. After selecting from dozens of features and actions, you can schedule the right emails to the right prospects at the right time. Hubspot also includes a visual editor that allows users to visualize workflows in real time, whether they’re creating a simple tracking sequence or a complex journey of multiple stages and routes.
Groovesell.com is a great tool. In this, along with email marketing, you can also design a landing page for your product. If you want to get this tool for affiliate marketing, then you can use it easily.
Create conversion-ready emails with Systeme.io email marketing tools. Powered within the free Systeme.io CRM, You well get access to valuable contact insights. So you can deliver personalized email your recipients will love.
Email Octopus is a very popular email marketing platform, which aims to provide simple and intuitive software. They offer customizable templates in the same drag and drop editor. It also allows you to start campaigns from scratch. It’s highly deliverable, offers custom reporting, and the ability to drip mailing sequences, import contacts, and integrate with forms. The app has two plans, one free and one paid. With the free plan you can access up to 2,500 subscribers and 10,000 emails per month.
Mailchimp is probably one of the best and most popular email marketing tools out there. It is especially suitable for beginners and start-ups, startups and SMEs. Among the functions it offers are the following:
- Email automation
- data segmentation
- A/B testing
- Lead Capture Forms
- Integration with the CRM
This platform has several payment plans, but also a free one that includes up to 2,000 contacts and an included audience. Lastly, you can get predictive insights from your contacts so you can personalize your marketing.
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ConvertKit is a mailing service provider. It is especially focused on serving bloggers, podcasters , and other businesses that are building audiences . For bloggers looking to send personalized text-based emails, it’s ideal, as its designs look like they come straight from Gmail.
This tool is especially recommended for those who want to run highly targeted campaigns. With the flexible segmentation and labeling system of this platform, you can carry out automated campaigns for very specific contact groups. You can access a free plan with a maximum of 1,000 subscribers per month.
Moosend is an email automation tool that helps you build your own email list, personalize messages, and automate tasks. They have very intuitive drag and drop email templates into the campaign builder.
This tool allows you to incorporate images, text blocks, icons and many more elements . In addition, it has a large library of email templates with different designs adapted to computers and mobile devices.
MailJet is an all in one tool. It is web-based and allows for promotional and transactional campaigns. In addition, you can monitor in real time with advanced reports and thus ensure a good delivery rate, since the service chooses the best IP address for emails .
This platform combines, in a single application, two types of emails necessary for any company:
- Emails related to marketing campaigns, such as offers or new products.
- Transactional emails, such as order confirmations, shipments made, etc.
Easymailing is a very intuitive and easy to use Spanish email marketing tool. It is focused so that the daily work in it is easy for companies with fewer resources or digital knowledge . Among the different functions it offers, it has professional, responsive and customizable templates designed to generate the highest number of conversions. In addition, it also allows you to manage subscribers through web forms and generates reports and statistics to optimize campaigns.
Active Campaign is a not so well known tool in the world of marketing automation, but certainly one of the most affordable providers for small businesses with very well designed software.
Emailing workflows are robust and easy to manage, and all of this data is synced with your built-in CRM to provide sales with advanced lead scoring functionality. This is a way of awarding points to individual subscribers based on the actions they choose. Once they reach the point threshold, the platform makes it easy for them to enter a new automation funnel or to be contacted directly by salespeople.
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Sendinblue is also an all-in-one platform that covers different types of business communications. It includes email, SMS, Facebook, chat, CRM, etc. The goal of this platform is to help companies find their customers . They make it easier for businesses to focus on the important actions and to make the rest of the tasks automatic thanks to automation. With this tool it is possible to create very professional looking emails in no time, starting with a template or creating a new design from scratch.
Aweber is another one of the best email marketing tools . Also one of the leading platforms in the market for small businesses. It has more than 20 years of success helping more than a million clients worldwide. Its goal is to make it easy for businesses to connect with their prospects and customers through simple email marketing software. It offers the possibility of:
- Quickly create responsive pages
- Upload and manage contacts
- Send effective emails
- Analyze the results
All without having to be an expert in the field. Like other tools on this list, it offers a drag and drop editor, list management tools, and analytics reports.
14. Constant Contact
One of the most unique features of this tool is event management and the ability to manage invitations, registrations, or tickets. During its twenty years of operation, they have been adding various functions that have differentiated it from its competitors, such as surveys and campaigns on social networks. All of these features add to the long list of email creation options available. In addition to automations and recurring informative newsletters. They have a marketplace with over 400+ apps and integrations to suit even the largest product niche.
It is a tool that allows you to manage email marketing and SMS shipments. Also publish landing pages for campaigns. Acumbamail offers payment options geared towards the specific needs of users and even has credit charging for when you only need to use it sporadically. It is an easy, fast and intuitive option. The tool is completely in Spanish. In addition, it has very useful features to make email marketing strategies more efficient. For example, sending your subscribers at their best hours.
16. Cheetah Digital
CheetahMail or Cheetah Digital is another one of the best email marketing tools . Focused on the design and sending of emails, it also incorporates the possibility of generating dynamic content in messages and advanced analysis and reporting. Thanks to this platform, anyone with minimal knowledge in the field can design service or personalized transactional emails and newsletters, since it has the possibility of using advanced segmentation tools that help you send emails to the subscribers you want.
Finally, in the list of the email marketing tools we have Doppler. It is an economical and simple platform for mass mailings, newsletter design or segmented and personalized mailings.
It has a quick and easy to use template editor with hundreds of them to choose the design that best suits the needs of each business. In addition, it is a platform 100% in Spanish whose support team has all the means to communicate, which is undoubtedly a great advantage.
What did you think of this article about the best email marketing tools Leave your comments and share!
Conclusion: on Email Marketing Software Drives Real Results
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FAQ’s On best email marketing platforms for small businesses
What email platform is best for small business?
The best email platform for small businesses depends on your specific needs. Popular options include Gmail for Business, Microsoft 365, and Zoho Mail. Consider features like scalability, security, and integration with other tools.
How do I set up email marketing for my small business?
Setting up email marketing for your small business involves choosing an email marketing service provider, creating an email list, designing engaging content, and tracking performance to improve results.
Is email marketing good for small businesses?
Yes, email marketing can be highly effective for small businesses. It allows personalized communication, targeted messaging, and cost-effective customer engagement, helping to build brand loyalty and drive sales.
Is Gmail for business free?
Gmail for Business offers both free and paid plans. While the free version is limited in features and storage, the paid plans provide additional benefits like custom domains and increased storage.
Which email domain is best?
The best email domain for your small business is one that reflects your brand and is easy to remember. Using a custom domain with your business name often creates a more professional impression.
Can I do email marketing myself?
Yes, you can do email marketing yourself. Many email marketing platforms offer user-friendly interfaces, templates, and guides to help you create and manage your email campaigns effectively.
Is email marketing cheaper?
Email marketing is generally cost-effective compared to traditional advertising channels like print or TV. With targeted campaigns, you can reach the right audience and maximize your return on investment.
Is email marketing profitable?
Email marketing can be profitable when executed well. By nurturing leads, providing valuable content, and promoting products strategically, businesses can generate sales and improve their bottom line.
What is the best size for email marketing?
The best email size for marketing campaigns is concise and to the point. Aim for content that captures the reader’s attention and provides value without overwhelming them.
What is email marketing software?
Email marketing software refers to tools or platforms that help businesses manage their email marketing campaigns, including sending emails, segmenting audiences, tracking performance, and analyzing results.