Best affordable email marketing software

Pick one from our list of the 15 best free email marketing software for small business: Promote your business and increase engagement with your audience through email marketing tools.

Email marketing is one of the most profitable digital marketing methods. With such a large audience and the ability to classify it into different groups based on sociodemographic data, emailing helps companies reach more customers and subscribers, increase sales and improve brand recognition.

Therefore, if you want to carry out a campaign but do not know how to do it, in this article we will point out the best email marketing platforms for your business. You want to know more?

15 Best Automated Email Marketing Software For Small Business [2024]

1. HubSpot

As you may know, Hubspot is the most integrated marketing platform on the market . Using your email marketing software is one of the easiest ways to design, optimize and send emails. Client companies can create visually appealing emails without having to be an expert in the field. 

After selecting from dozens of features and actions, you can schedule the right emails to the right prospects at the right time. Hubspot also includes a visual editor that allows users to visualize workflows in real time, whether they’re creating a simple tracking sequence or a complex journey of multiple stages and routes.

2. Groovesell

Groovesell.com is a great tool. In this, along with email marketing, you can also design a landing page for your product. If you want to get this tool for affiliate marketing, then you can use it easily.

3. Systeme.io

Create conversion-ready emails with Systeme.io email marketing tools. Powered within the free Systeme.io CRM, You well get access to valuable contact insights. So you can deliver personalized email your recipients will love.

4. Email Octopus

Email Octopus is a very popular email marketing platform, which aims to provide simple and intuitive software. They offer customizable templates in the same drag and drop editor.

It also allows you to start campaigns from scratch. It’s highly deliverable, offers custom reporting, and the ability to drip mailing sequences, import contacts, and integrate with forms. The app has two plans, one free and one paid. With the free plan you can access up to 2,500 subscribers and 10,000 emails per month.

5. Mailchimp

Mailchimp is probably one of the best and most popular email marketing tools out there. It is especially suitable for beginners and start-ups, startups and SMEs. Among the functions it offers are the following:

• Email automation
• data segmentation
• Templates
• Personalization
• A/B testing
• Lead Capture Forms
• Integration with the CRM

This platform has several payment plans, but also a free one that includes up to 2,000 contacts and an included audience. Lastly, you can get predictive insights from your contacts so you can personalize your marketing.

6. ConvertKit

ConvertKit is a mailing service provider. It is especially focused on serving bloggers, podcasters , and other businesses that are building audiences . For bloggers looking to send personalized text-based emails, it’s ideal, as its designs look like they come straight from Gmail.

This tool is especially recommended for those who want to run highly targeted campaigns. With the flexible segmentation and labeling system of this platform, you can carry out automated campaigns for very specific contact groups. You can access a free plan with a maximum of 1,000 subscribers per month.

7. Moosend

Moosend is an email automation tool that helps you build your own email list, personalize messages, and automate tasks. They have very intuitive drag and drop email templates into the campaign builder.

This tool allows you to incorporate images, text blocks, icons and many more elements . In addition, it has a large library of email templates with different designs adapted to computers and mobile devices.

8. MailJet

MailJet is an all in one tool. It is web-based and allows for promotional and transactional campaigns. In addition, you can monitor in real time with advanced reports and thus ensure a good delivery rate, since the service chooses the best IP address for emails .

This platform combines, in a single application, two types of emails necessary for any company:

• Emails related to marketing campaigns, such as offers or new products.
• Transactional emails, such as order confirmations, shipments made, etc.

9. Easymailing

Easymailing is a very intuitive and easy to use Spanish email marketing tool. It is focused so that the daily work in it is easy for companies with fewer resources or digital knowledge.

Among the different functions it offers, it has professional, responsive and customizable templates designed to generate the highest number of conversions. In addition, it also allows you to manage subscribers through web forms and generates reports and statistics to optimize campaigns.

10. ActiveCampaign

Active Campaign is a not so well known tool in the world of marketing automation, but certainly one of the most affordable providers for small businesses with very well designed software.

Emailing workflows are robust and easy to manage, and all of this data is synced with your built-in CRM to provide sales with advanced lead scoring functionality. This is a way of awarding points to individual subscribers based on the actions they choose. 

Once they reach the point threshold, the platform makes it easy for them to enter a new automation funnel or to be contacted directly by salespeople.

11. Sendinblue

Sendinblue is also an all-in-one platform that covers different types of business communications. It includes email, SMS, Facebook, chat, CRM, etc. The goal of this platform is to help companies find their customers .

They make it easier for businesses to focus on the important actions and to make the rest of the tasks automatic thanks to automation. With this tool it is possible to create very professional looking emails in no time, starting with a template or creating a new design from scratch.

12. AWeber

Aweber is another one of the email marketing tool. Also one of the leading platforms in the market for small businesses. It has more than 20 years of success helping more than a million clients worldwide.

Its goal is to make it easy for businesses to connect with their prospects and customers through simple email marketing software. 

It offers the possibility of:

• Quickly create responsive pages
• Upload and manage contacts
• Send effective emails
• Analyze the results

All without having to be an expert in the field. Like other tools on this list, it offers a drag and drop editor, list management tools, and analytics reports.

13. Constant Contact

Constantcontact One of the most unique features of this tool is event management and the ability to manage invitations, registrations, or tickets.

During its twenty years of operation, they have been adding various functions that have differentiated it from its competitors, such as surveys and campaigns on social networks.

All of these features add to the long list of email creation options available. In addition to automations and recurring informative newsletters. They have a marketplace with over 400+ apps and integrations to suit even the largest product niche.

14. Acumbamail

It is a tool that allows you to manage email marketing and SMS shipments. Also publish landing pages for campaigns. Acumbamail offers payment options geared towards the specific needs of users and even has credit charging for when you only need to use it sporadically.

It is an easy, fast and intuitive option. The tool is completely in Spanish. In addition, it has very useful features to make email marketing strategies more efficient. For example, sending your subscribers at their best hours.

15. CheetahDigital

CheetahMail or Cheetah Digital is another one of the best email marketing tools . Focused on the design and sending of emails, it also incorporates the possibility of generating dynamic content in messages and advanced analysis and reporting.

Thanks to this platform, anyone with minimal knowledge in the field can design service or personalized transactional emails and newsletters, since it has the possibility of using advanced segmentation tools that help you send emails to the subscribers you want.

16. Doppler

Finally, in the list of the email marketing tools we have Doppler. It is an economical and simple platform for mass mailings, newsletter design or segmented and personalized mailings.

It has a quick and easy to use template editor with hundreds of them to choose the design that best suits the needs of each business. 

In addition, it is a platform 100% in Spanish whose support team has all the means to communicate, which is undoubtedly a great advantage.

What is email marketing?

Email marketing is a digital marketing strategy that involves sending emails to prospects and customers. Effective email marketing can convert prospects into customers and turn one-time buyers into loyal, raving fans.

Why is email marketing important for small businesses?

Email marketing is cost-effective, allows for direct communication with customers, and can significantly boost sales and customer engagement. It also provides valuable data and insights into customer behavior.

How do I build an email list for my small business?

You can build an email list by offering valuable content or incentives, such as e-books, discounts, or newsletters, in exchange for email addresses. Utilize sign-up forms on your website, social media, and in-store promotions.

What are the best practices for email marketing?

Some best practices include personalizing emails, segmenting your email list, crafting compelling subject lines, providing valuable content, and using clear calls-to-action (CTAs). Also, ensure your emails are mobile-friendly and comply with email marketing laws.

How often should I send emails to my subscribers?

The frequency depends on your audience and the type of content you send. Generally, sending emails once a week or bi-weekly is a good starting point. Monitor your open and click-through rates to find the optimal frequency.

Conclusion

And if, in addition to knowing the best email marketing tools, you want to become an expert in the field and create and launch your own email strategies, as well as obtain knowledge about digital marketing in general, study with the Master in Digital Marketing, Analytics and UX. Learn to define, plan and control online recruitment campaigns efficiently.

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